I have a HTC ONE, at the time it came out it shit all over the iPhone and it still does nearly 2 years later. It's noticeably faster than my old phone and considerably better to view anything on, from video to pictures.
I think when you buy new products they're always more expensive because they use cutting edge technology. If people didn't buy them then there wouldn't be so much money for developing new stuff.
I think I paid £500 outright for mine, which I don't think is much for something I use for like six hours at least every day for two years.
Most new phones use stuff that has been around since the stone age.
I've never actually witnessed anyone using a HTC, is it any good?
I have an iphone 5s, had a 4s, but upgraded, wish I hadn't as 4s is the best. I was offered to get a iphone 6, but its fugly, the lock key is now on the side, which I would press it accidentally all the bloody time, and it looks like an android. Only reason I have an ios phone is purely because the shape of it and its simple design of the os.
I will say this now, I wont be upgrading to any new iphone that looks anything like the 6 or the 5c, cause if it bends, looks like an android when isn't or is made of plastic I don't want it.
The samsung alpha looks quite nice tho.